“I believe that when you see the story- the characters, the surroundings- your desire to act increases and your ability to affect change greatens.  Films inspire!” 
- Meenu- Pravah Jaipur

“Before no one cared to listen to the marginalized- their thoughts, observations, and hopes, but now we are working for them because we are them.  Our CVU gives our community the opportunity to freely speak up. “
-- Saituddin - CINI

Televisions are present in nearly every village in India.  Video is a powerful and accessible medium to encourage grassroot development because:

It overcomes the literacy barrier 
It is a cost-effective way of reaching large audiences
It expands an NGOs' reach and scale
It provides a platform to demand accountability and transparency from those in power 
It promotes behavioral change 
It is a powerful tool in education, fundraising, networking and advocacy 
It gives a voice to the marginalized
It is a forum for communities to discuss critical but traditionally unspoken issues 
It encourages a 'people's led development', where the call for change is coming from within the community 
It develops grassroot leaders and changemakers
It creates jobs and a creative outlet